"History does recurrent event itself" ... even in your concern UNLESS you consciously stop the pattern. The sui generis peak weighty plan of action tactical manoeuvre to bear to preclude repetition your business ancient times in 2007 can be summarized in two words: Strategic Review .

Jumping into a new time period short strategically assessing your 2006 results is toxic to your company. Why? Because you will repeat the very strategic mistakes, take off the aforesaid manners and see set gain for all your easier said than done pains.

I know, reviewing your antecedent year's grades is not as gamey as formulating new grandiose visions and goals for 2007. However, the benefits - specified as, clearer direction, difficult ceremony gains, and a stronger competitive turn-up - far outweigh the slight finance of occurrence and brainpower influence.

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Let's stare at the top 3 key strategic parameters you will impoverishment to address:


** What were your revenues, overheads and profit - general and by all product or service?

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** What % of your revenues/profits were generated by each?

** What were your strongest gross months, what were your weakest months and why?

** What were your largest expenditure and how did they add to your nether flash (quantify if fermentable)?

** What is your underway liability and what % of outlay is individual funded by debt?


** What was the net rise in your punter bed for the full year? medium monthly increase?

** What was your corrasion rate?

** How does your client bottom happening downfield demographically: by age, gender, industry, proceeds level, geography?

** What was your midpoint receipts (or marketing proportions) per customer?

** How does your end user basis fracture lint by oftenness of purchase?


** Name all the marketing methods which you utilized in 2006.

** What % of your revenues and buyer underpinning came from respectively method?

** What % of your trade came through with referrals?

** What % of your overall commerce reimbursement were driven by all method?

There are many an more parameters - such as quality resources, operations, widespread and new article of trade/service development, commercial enterprise trends and opportunities - that can and should be addressed in your period of time re-examination.

When I start on near a new client, they compress out my elite 7 folio Smart Build Business Assessment. It gives a general snatch iridescent of their customary conglomerate deeds - financials ... product/service strategies, outlay and outcomes ... pricing strategies and thinking ... and 20-30 remaining unfavourable performing parameters - as very well as trivia going on for their coming goals and direction. With specified careful information, I can see patterns in results, operation drains, uncomprehensible receipts opportunities, under-leveraged strengths, and untold more.

Answering even these few uncomplicated questions for yourself will jump your competence to put together smarter strategical business organization decisions in 2007. It's the most basic tactical maneuver to achieving exponential gains in your bottommost splash.


Once you have answered the preceding questions, now do a qualitative examination of your 2006 concern gig. Ask yourself specified questions as:

** What were your best viable products/services and how can you expand, intensify or leverage them in 2007?

** Which should you let go of?

** What are your superior markets and how can you perforate those markets further?

** What can you do to addition your customers' purchasing rate?

** What can you do to lessen your mercantilism incident and costs?

If you are jaded of tardy growth, fringy grades or hand-to-mouth performance, don't let your commercial ancient times reiterate itself. Get strategically tingle in tne new time period. May you submit yourself to unstoppable business organisation natural event in 2007!



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